PR rock star death hype backfires
<B>4.45pm:</B> A PR company's use of rock star deaths to promote a new computer game has resulted in a grovelling apology. By <B>Julia Day</B>.
Games1/11/2002, 3:29:14 PM
<B>4.45pm:</B> A PR company's use of rock star deaths to promote a new computer game has resulted in a grovelling apology. By <B>Julia Day</B>.
<p>Britain's long-standing addiction to computer games reached new heights last year as the industry enjoyed its biggest ever sales boom, according to figures released yesterday. </p>
<p>The British demand for computer games and consoles increased by 20% over the last year, with sales reaching an all-time high of £1.6bn, an industry body said today. </p>
<p>From geek to chic: <strong>Greg Howson</strong> takes a look at the evolution of computer gaming.</p>
<p>An obscure former Oxford don and Labour backbencher has been revealed to be the star of the world's best-selling army computer game.</p>
<p><strong> Return of the slasher</strong> </p>
<p>Nolan Bushnell, founder of Atari, is father of the computer games industry. He now runs Unwink Entertainment Systems</p>
<p>Silent Hunter II | Devil May Cry | Dropship</p>
<p>Campaigners for the single currency in Britain today unveiled their latest weapon - an online game where users "splat" Eurosceptics such as Iain Ducan Smith and Tony Benn.</p>
<p>America's military elite have swapped their rifles for joysticks by turning to a British computer game to fine-tune their combat training. </p>